Port Douglas Weather Blog and Trip Advisor
Written by Guy Besley, Latitude Resorts Port Douglas,
Well wont it shock you all to hear me of all people have a bit of a go at Trip Advisor (tongue in cheek), Well let me again highlight that I don't blame Trip Advisor its the users of the product that create bogus reports. Now that I have cleared that up.
As Trip Advisor has been given the boot by Expedia; sold to the public, followed by Expedia criticising the integrity of the product, they have started making a few changes to engage more. Trip Advisor is certainly following the lead of the big Social Media sites (although we can sort of call them a social media site, or an anti-social media site) by endevouring to create more engagement via Gamification.
Gamification has worked brilliantly for FourSquare, and they have seen this, considering they are a similar beast to FourSquare. What they have done is introduce badges, exactly the same as FourSquare, this is actually a good move for them. It will create more engagement and more posts on the site for sure. I also believe that it may even help clean it up a little as the more genuine critics will make more of an effort to be heard. This is also backed up with regular emails asking us to submit reviews.
I feel these moves to be a good step. The ONLY way Trip Advisor can become legitimate is by more reviews. Simple, more reviews dampen the effect of fake reviews. It will only really happen in bigger areas where there is the turnover.
Till Tomorrow,
If you want to keep up to date on all things Social Media keep an eye on my Blog at The Digital Media Strategist, www.thedigitalmediastrategist.com
